Free shipping on orders over $75
Limited edition chili is here
Designed with aloha in hawaii
Free shipping on orders over $75
Limited edition chili is here
Designed with aloha in hawaii

CUSTOM COMFORT AWAITS

A BUNDLE BUILT FOR HER

Happy Gifting →

Why Clétte Underwear

We believe your first layer should work as hard as you do. Clétte was created to support women through every phase of life - from postpartum to daily routines, from slow mornings to busy careers. Our underwear is made to feel like a second skin: ultra-soft, thoughtfully designed, and made to hold you in without ever holding you back.

Breathable & Stretchy

Underwear that moves with you. Experience the sensation of wearing almost nothing, perfect for all-day wear.

OEKO-TEX® Certified Fabrics

Consciously crafted comfort. Our fabrics are certified free from harmful substances by the global OEKO-TEX® Standard 100.

Buttery soft

Because why wouldn't we make softest underwear on the market?! Truly feels like a second skin, and 100% Cotton Gusset.

"This new-to-the-scene local underwear label’s dreamy photos and gorgeous colors look amazing, with lightweight pieces that seem incredibly soft and comfy."

“At its heart, Clétte is a reminder that you can be both soft and strong, maternal and magnetic, busy and still confident.”

Women shouldn’t have to compromise—

comfort and confidence should go hand in hand.

Born from the vibrant spirit of Hawaii, Clétte Underwear was created with you in mind. We believe every woman deserves underwear that feels as good as it looks—effortlessly comfortable, endlessly flattering, and always ready to keep up with your day.

Clétte isn’t just about what you wear; it’s about how you feel. This is your daily reminder to embrace comfort, confidence, and a little extra self-love—because when you feel good, you can take on anything.


♥︎ xoxo, Dominique

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