Our Muse
At Clétte, we’re all about that first layer of magic. Sure, underwear is a must, but let’s be real—it’s also a mood-setter. The right panty or bra in the morning? Total game-changer. We’re not just talking underwear; we’re talking about unleashing that inner confidence, that little spark of sensuality, that “I can take on the world” vibe. Because you deserve undies you can dance, work, lounge, and yes, feel amazing in.
Founded and designed in Hawai'i, Clétte is inspired by the natural beauty that surrounds us every day. We’re here to make you feel like the goddess you are—with pieces that fit like a second skin and shape you up just right. Think minimalistic elegance with a nod to nature, because your everyday essentials should be as effortlessly chic as you are.
Our Mission
Meet Dominique Salas, the visionary behind Clétte. Born in Hong Kong and raised on Oahu, Dominique grew up inspired by her father’s 35-year legacy in the underwear business. As a working mom of two, she knows life is busy and comfort is key—but style should never be sacrificed.
Her search for minimal, sexy, and comfortable underwear sparked the idea for Clétte: thoughtfully designed, high-quality pieces that celebrate the modern woman. We blend comfort, style, and confidence seamlessly—while empowering both our generation, and the next.