Clétte
At Clétte, we’re all about that first layer of magic. Sure, underwear is a must, but let’s be real—it’s also a mood-setter. The right panty or bra in the morning? Total game-changer. We’re not just talking underwear; we’re talking about unleashing that inner confidence, that little spark of sensuality, that “I can take on the world” vibe. Because you deserve undies you can dance, work, lounge, and yes, feel amazing in.
Founded and designed in Hawaii, Clétte is inspired by the natural beauty that surrounds us every day. We’re here to make you feel like the goddess you are—with pieces that fit like a second skin and shape you up just right. Think minimalistic elegance with a nod to nature, because your everyday essentials should be as effortlessly chic as you are.
Our collections are all about high quality, subtle prints that channel the serenity and strength of landscapes from Hawaii and beyond. Add in a touch of luxury—without the luxury price tag. For the modern woman who knows that comfort and sexiness should go hand in hand, Clétte has got you covered. Literally.
Our Founder
Meet Dominique Salas, the visionary behind Clétte. Born in Hong Kong and raised on the stunning island of Oahu, Dominique’s world is a fusion of various cultures. With a Dutch father and a Chinese mother, her upbringing was a colorful mix of traditions, stories, and flavors.
Her dad’s 35 years in the underwear biz were more than just a family tradition—they were a source of inspiration for Dominique. Growing up, she admired his expertise and the passion he brought to his work. Now, she treasures the opportunity to follow in his footsteps and share that same experience, channeling his legacy into her own vision for Clétte.
As a working mom of two, Dominique gets it—life’s busy, and comfort is key, but who says you have to sacrifice style? Her hunt for no-nonsense, minimal, sexy, and comfortable underwear is what sparked the idea for Clétte.
Clétte is Dominique’s ode to the modern woman. Forget choosing between scratchy lace and oversized granny panties—Clétte delivers underwear that’s thoughtfully designed, high-quality, minimalistic, sexy, and ridiculously comfortable.
Continuing her father’s legacy in her own unique way, Dominique has crafted a brand that celebrates comfort, style, and the confidence to take on the world.