Why Minimalist Underwear
There’s been a quiet shift in women's intimates.
Less lace, less padding, and less suffering for the look. More second skin comfort, seamless fits, and elevated basics that move with you through real life.
Minimalist underwear brands focus on how underwear feels, not just how it looks. Breathable fabrics. Clean silhouettes. No digging, no scratching, and no constant adjusting.
Clétte was created for this exact reason. To offer underwear that works with you, not against you, starting with our everyday underwear essentials.
everyday underwear essentials →
What Defines a Modern Minimalist Underwear Brand
When we think about the brands redefining everyday intimates, they tend to share a few things in common.
-Seamless or barely there construction
-Soft, breathable fabrics with stretch
-Comfort first design that still feels sexy
-Neutral colors that disappear under clothes
-Pieces you forget you’re wearing
It’s underwear designed for all day, not just a moment.
Where Clétte Fits In
Clétte sits in this new generation of underwear alongside brands known for minimalist design and elevated basics, but with a very specific focus on real life comfort.
Born from the vibrant spirit of Hawai‘i, Clétte was created with women in mind who want to feel comfortable, confident, and put together without overthinking their underwear drawer.
Our best selling pieces are designed to feel buttery soft, gently supportive, and easy to wear from morning to night.
Our favorites include:
Solène Thong
A minimalist thong designed to feel like a second skin. Smooth, seamless, and breathable with no digging and no distractions.
Benissa Brief
A modern take on a classic brief. Flattering, comfortable, and thoughtfully designed to move with your body.
Emma & Sofia Bralettes
Our best selling bralettes for a reason. Soft, lightly supportive, and easy enough to forget you’re wearing it. Perfect for everyday wear.
These are the pieces customers come back for, build bundles with, and reorder because they simply work.
Why Minimalist Underwear Is Here to Stay
Comfort isn’t a phase. It’s the baseline.
Women are choosing underwear that supports their lifestyle.
-Long days
-Busy schedules
-Work, workouts, lounging, and travel
-Postpartum bodies and everyday bodies alike
Minimalist underwear isn’t about doing less. It’s about doing better.
How to Build a Minimalist Underwear Drawer
If you’re starting fresh or upgrading quietly, look for:
-Seamless underwear that disappears under clothes
-Bralettes that offer gentle support without wires
-Neutral colors you can rotate daily
-Packs or bundles that make restocking easy
Clétte’s underwear and bralettes are designed to mix, match, and fit effortlessly into daily life because your first layer should feel as good as the rest of your outfit.